What is the perfect weight in Korea?

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Beauty standards in Korea are known to be extremely strict. Because of that, most Korean women aspire to be tall and slim. If you are a fan of K-pop bands and other Korean celebrities, you may have noticed that none of them are plus size. And if there are, they are very few and very […]

What is Korean plastic surgery?

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Many of us know that Korean beauty standards are a prominent feature of Korean culture. South Korea is the only East Asian country in the top 10 with the highest cosmetic surgeries. That’s because Korean beauty prioritizes a slim figure, small face and lips, straight eyebrows, flawless skin, and bigger eyes. However, the beauty standards […]

Idol inspired makeup

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Achieving the stunning images of idols may be a bit difficult. But that does not stop some from trying and many from succeeding. Many talented people have taken inspiration from idols, K-Pop music videos, or even their albums to create beautiful makeup looks. Thanks to them and the result of the quarantine produced by Covid-19, […]

10 trends in idols hairstyles

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In K fashion, clothes are not the only significant thing. Beyond the clothes we wear, there is something important that also deserves time and care: hair. Hair is the frame of our face. In addition, hair says a lot about us and our personality. Because of that, taking care of it is a vital matter. […]

Differences between Korean and Japanese makeup

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With the increase in Oriental fashion, we live surrounded by cosmetics and Asian routines. K-fashion is famous thanks to the popularity of K-pop and K-dramas, but Japanese fashion also owes its fame to anime series. Both Korean and Japanese fashion have a variety in styles and designs but also in makeup. If you want to […]

Korean Makeup YouTubers

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Korean makeup is part of Korean fashion trends thanks to the popularity of K-beauty today. Although Koreans place more importance on skincare, makeup is still a significant accessory in Korean fashion. Because of that, several creative and innovative ideas are trending among people who practice or want to practice Korean makeup techniques. If you are […]

15 Korean makeup brands in 2021

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15 Korean makeup brands in 2021. For Koreans, skincare is much more important than makeup. For them, skincare comes first and makeup second. They think that it is better to have healthy and beautiful skin than to beautify it from time to time with makeup. However, that is not to say that they don’t care about their […]