How to Achieve Korean Beauty Standards? Updated Tips and Tricks!

Korean Fashion Trends - How to Achieve Korean Beauty Standards? Tips and Tricks!

All countries in the world have beauty standards determined by culture and society. And celebrities are one of the main references when it comes to beauty standards. In general, these standards are not only challenging to achieve but also very difficult to afford. But as is the case in many parts of the world, many Koreans pay large sums of money to fit into Korean Beauty Standards. Do you know what these standards are and which idols fit perfectly into them? Today, at Korean Fashion Trends, we will dive into Korean Beauty Standards, the K-pop idols that best fit them, and some tips and tricks that you can try to achieve the healthiest and most affordable ones. Are you ready? Let’s dive in!


Where Do Korean Beauty Standards Come From?


Korean Fashion Trends - Achieve Korean Beauty Standards - Korean womanHave you ever wondered where these beauty standards originate? Korean Beauty Standards have deep roots in Confucianism, a philosophical system that has significantly influenced Korean culture. Confucian values emphasize discipline, respect for elders, and order.


Within this context, physical appearance has often been associated with one’s character and moral virtue. It is believed that if you have a good face, then you also have good fortune. Furthermore, traditional Korean aesthetics, notably portrayed in Korean art, often depict pale skin, delicate features, and a harmonious balance in physical appearance. So these artistic representations have also contributed to ideals of beauty that continue to be influential today.


Do Korean Idols Set Beauty Standards?


Korean Fashion Trends - Achieve Korean Beauty Standards - Blackpink JisooAfter the Korean War in the 1950s, South Korea embarked on a journey of modernization and industrialization. During this time, Western standards of beauty became more accessible and influential through media, including movies and magazines.


Moreover, the rise of the Korean entertainment industry, including K-pop and Korean dramas, has furthered the global reach of Korean Beauty Standards. So, Idols and celebrities often set the bar for beauty ideals, emphasizing the importance of clear skin, slim figures, and specific facial features. So yes, K-pop idols set beauty standards in Korea. However, it is not a Korean phenomenon only. In most parts of the world, celebrities and stars establish beauty standards. Because, thanks to their popularity, they influence society. Especially if they are true trendsetters.


How Does Korean Media Influence Beauty Standards?


Korean Fashion Trends - Achieve Korean Beauty Standards - Korean woman with glass skinKorean media plays a substantial role in shaping beauty standards. The media’s portrayal of celebrities and models with specific features, such as pale skin, double eyelids, and an ideal body shape, can influence public perceptions of beauty. But apart from all of this, Korea has also earned a reputation as the global leader in skincare innovations and a title as the capital of plastic surgery. The “Korean skincare routine,” that often consists of multiple steps, has set a new standard for comprehensive and effective skincare practices.


Korean beauty standards have a strong hold on Korean society as a result. So, plastic surgery and spa visits became commonly practiced to attain these standards. But these standards are often unrealistic and very difficult to achieve.


So, if you are thinking about following Korean Beauty Standards, we remind you that you don’t need to do so to be pretty. However, you can recreate the trendy style and Korean beauty routines, which are the healthiest and most affordable option for everyone. Shop Korean fashion and beauty here!


Korean Beauty Standards Vs. American Beauty Standards


Korean Fashion Trends - Achieve Korean Beauty Standards - Korean beauty vs american beautyAlthough Asian countries such as Japan, China, and Thailand draw attention for their cultures, fashion, and entertainment industries, South Korea is the one that has developed a beauty standard capable of massively influencing countries around the world. Korean beauty standards are different from Western beauty standards.


Although we will delve into them later in greater detail, we want to establish the significant difference between Korean and Western beauty standards. The ideal image varies greatly depending on different societies and cultures. So keep in mind the origin of the Korean beauty standards that we explained at the beginning of this blog post. However, what are the Western beauty standards? As you might expect, these standards are constantly changing.


There is a significant difference between Korean beauty standards and American beauty standards. Generally, the objective does not change, only the ways to achieve it evolve. In American beauty standards, figures such as Marilyn Monroe, Audrey Hepburn, and Jacqueline Kennedy were considered fashion icons of their time. However, today, celebrities like the Kardashians have taken a significant role in influencing beauty standards. Therefore currently, some of the Western beauty standards are: thin waist, full lips, big boobs and a  big booty. In general, these are the body characteristics that stand out the most in the definition of female beauty in the West. On the other hand, Korean Beauty Standards highlight more subtle and smaller body features. However, in both Korea and the West, most women want to follow beauty standards, even if it means undergoing expensive surgeries.


Korean Beauty Standards Height and Weight


Korean Fashion Trends - Achieve Korean Beauty Standards - Korean woman wearing shorts and white shirtBut be careful, Korean beauty standards not only focus on the appearance or an ideal body shape and skin color! There are also height standards! If you want to know the Korean weight standards, click here! There, we explain everything in detail.


However, we can tell you that the ideal Korean weight standard is 42 kilos for women. And the ideal size is 1.62 cm. However, for men, the standard is 60.2 kilos, and the ideal height is 1.83 cm. These measurements change depending on the size of each person. However, these are the ideal ranges for both women and men.


What Are Korean Beauty Standards?


Korean Fashion Trends - Achieve Korean Beauty Standards - Kim taeyeonKorean Beauty Standards have garnered global attention for their distinct and sought-after ideals. These standards encompass a variety of characteristics, from smooth and pale skin to a particular emphasis on facial features.


Although some consider this toxic, which can be, this is very much a reality in South Korea. One of the most distinctive features emphasized in Korean Beauty Standards is the shape of the face. In addition to face shape, the eyes play a significant role in Korean beauty standards. There’s a unique fascination with the eyes and their features. So here are the specific eye characteristics that are prized. By the way, if you are on a self glow-up journey, the KFT team is here to help you on your way to Korean style beauty!


Egg-Shaped Face


Korean Fashion Trends - Achieve Korean Beauty Standards - Korean woman with egg shaped faceThe coveted “egg-shaped face” is a concept deeply rooted in Korean culture.


But, what exactly does this entail, and why is it so important? An egg-shaped face, as the name suggests, resembles the silhouette of an egg – wider at the top and tapering down to a slightly pointed chin. This face shape is associated with qualities like youthfulness, elegance, and beauty.


The symmetry and balanced proportions of an egg-shaped face are believed to be the key to achieving a harmonious and attractive appearance.


Inline or Single Eyelid


Korean Fashion Trends - Achieve Korean Beauty Standards - Blackpink´s jisooMany Koreans have what is known as a single eyelid, where there is no visible crease or fold in the eyelid. This feature is considered attractive, and people with single eyelids often embrace them as part of their natural beauty.


Small Double Eyelid Lines


While single eyelids are celebrated, small double eyelid lines are also cherished. These lines are often subtle, creating a delicate fold that enhances the eyes without overwhelming their natural beauty.


Slim Figure


Korean Fashion Trends - Achieve Korean Beauty Standards - slim figure in koreaIn Korean beauty standards, a slim figure is celebrated as a symbol of grace and elegance. While these ideals promote fitness and a healthy lifestyle, it’s essential to remember that the emphasis is on achieving a well-proportioned physique rather than extreme thinness.


A Balanced Diet


Koreans often prioritize a well-balanced diet, rich in vegetables, lean proteins, and whole grains. Therefore, portion control plays a significant role in maintaining a slim figure.


Regular Exercise 


Korean Fashion Trends - Achieve Korean Beauty Standards - Korean foodStaying active is key to achieving and maintaining a slim physique. Exercise routines often include activities like Pilates, yoga, and aerobic workouts.


Mindful Eating Habits


Koreans value mindful eating. They savor their meals, chew slowly, and focus on enjoying the flavors. And this practice helps prevent overeating.


Body Positivity


Korean Fashion Trends - Korean body typeKorean beauty standards are evolving to emphasize body positivity and self-acceptance. The goal is not to achieve an unrealistic ideal but to prioritize health and well-being.


Healthy Hair


Silky, shiny, and well-groomed hair is a cornerstone of K-beauty. A comprehensive hair care routine includes regular washing, conditioning, and minimizing heat damage. Scalp health is also emphasized for optimal hair growth. If you want to know how you can achieve glass hair like K-pop idols, simply click here to read our blog on it.


Body Care


Korean Fashion Trends - Body skin care productsKoreans prioritize a body care routine that involves gentle exfoliation, hydration, and sun protection. Achieving smooth and pale skin is considered a beauty standard, but it’s essential to note that the focus is on a well-cared body, rather than achieving a specific skin tone.




A meticulous skincare regimen is central to Korean Beauty Standards. The routine includes cleansing, toning, moisturizing, and sun protection. Moreover, high-quality products like serums and sheet masks are often used to maintain clear and youthful skin.


How to Achieve Korean Beauty Standards?


If you want to know how Koreans and K-pop idols reach Korean Beauty Standards, we will tell you below!


A Workout Regime for a Slim, Strong Figure


Korean Fashion Trends - exerciseKorean Beauty Standards value a healthy and toned physique. To achieve this, consider a workout regime that includes Pilates and Yoga. These practices promote strength, flexibility, and overall wellness.


Complete Hair Care Routine for Shiny, Glass-Like Hair


Shiny, glass-like hair is a hallmark of Korean beauty. So follow these steps for a complete hair care routine:


  • Regular Washing


Korean Fashion Trends - Korean hair care routineUse a mild shampoo to cleanse your hair, removing dirt and excess oils without stripping away natural moisture.


  • Conditioning


Apply a quality conditioner to nourish your hair and restore its shine. Consider deep conditioning treatments for added brilliance.


  • Avoid Heat Damage


Minimize the use of hot styling tools and protect your hair with heat-protectant products.


  • Scalp Care


Korean Fashion Trends - Hair care routineA healthy scalp is key to beautiful hair. Incorporate scalp massages and consider using products with natural oils to promote hair growth.


  • Restore Hair Health


Consider including hair serums and leave-in conditioners to restore and maintain hair health.


Body Care Routine for Smooth, Pale Skin


Korean Fashion Trends - Body care routineKorean Beauty Standards favor smooth and pale skin. So follow these steps to achieve this ideal:


Gentle Exfoliation


Exfoliate your body regularly to remove dead skin cells. This encourages smooth skin and can be achieved with scrubs or chemical exfoliants.




Korean Fashion Trends - Korean woman with glass skinHydrate your skin with moisturizers to maintain its suppleness and softness. Ingredients like hyaluronic acid and ceramides are popular in Korean body care. Shop here.


Sun Protection


Protect your skin from harmful UV rays by using sunscreen or sunblock. This helps prevent skin darkening and maintains a pale complexion. Click here to find out why Korean sunscreens are better!


Calming Essences


Incorporate calming and soothing essences like aloe vera or chamomile to reduce skin irritation and redness. And never forget to moisturize!


Korean Skincare Routine For Glass Skin


Korean beauty starts with a comprehensive skincare routine. The famous 10-step skincare routine has evolved, focusing on the essentials. This includes cleansing, toning, moisturizing, and sun protection. So actively practice these steps consistently for healthy and clear skin. Do you want to know the ideal Korean products to achieve glass skin? Click here to know them in detail! Let’s delve into the necessary steps to achieve perfect glass skin!




Korean Fashion Trends - ExfoliationExfoliation remains vital for maintaining smooth skin. Use chemical exfoliants like AHA and BHA to slough away dead skin cells, promote cell turnover, and address issues like acne and hyperpigmentation.




Hydrated skin is a must for that sought-after Korean glow. Incorporate hyaluronic acid, ceramides, and niacinamide into your routine to lock in moisture and strengthen your skin barrier.


Targeted Treatments


Korean Fashion Trends - Targeted TreatmentsActive ingredients such as retinol, vitamin C, and peptides can address specific skincare concerns. These powerhouse ingredients work to reduce signs of aging, brighten the skin, and promote collagen production.


Sheet Masks and Essences


Sheet masks and essences are still popular in Korean skincare. These products deliver active ingredients directly to your skin, providing an extra boost of hydration and nourishment. Shop here.




Korean Fashion Trends - SunscreenActive sun protection is a non-negotiable step in Korean beauty. Use a broad-spectrum sunscreen daily to shield your skin from UV damage and maintain youthful-looking skin. Shop here.


Holistic Lifestyle Practices


Korean beauty is not just about skincare; it’s a lifestyle. Therefore, incorporate stress-reduction techniques, maintain a balanced diet, and stay hydrated to complement your skincare routine.


Facial Massages and Gua Sha


Facial massages and Gua Sha techniques stimulate blood circulation, improve lymphatic drainage, and enhance product absorption, leaving your skin looking radiant and youthful.


Who 100% Fits Into Korean Beauty Standards?


Now that you know everything about the coveted Korean Beauty Standards, wouldn’t you like to know which K-pop idols fit perfectly into them? In this last section of the blog post, we will explore the idols that best match Korean Beauty Standards. And remember that if you want to add one more to the list, you can tell us in the comments. Let’s see!




Korean Fashion Trends - NANANana, the star of Mask Girl, is undoubtedly one of the K-pop idols who fit 100% into Korean Beauty Standards.


You can learn more about her influence on Korean fashion and beauty by clicking here! Her beauty combined with her talent has positioned her among the most popular actresses and idols of the moment!


And her slim figure, sharp facial features, and tall height makes her the epitome of Korean beauty.


Jin – BTS


Korean Fashion Trends - Jin from BTSPerhaps for many Western fans, Jin is not the most handsome in BTS. However, in Korea, he is! Jin fits perfectly into Korean beauty standards. His face proportions and shoulder width are perfectly ideal.


Jisoo – BlackPink


Thanks to the shape of her face, lips, and eyes, Blackpink’s Jisoo is considered one of the most beautiful idols in Korea since she complies with all Korean Beauty Standards.


Jaehyun – NCT


Korean Fashion Trends - Jaehyun from NCTWhen it comes to Korean Beauty Standards for men, NCT’s Jaehyun fits right into them too! Jaehyun has a sharp jaw, a high nose, and hydrated and dewy skin. Which makes him a role model when it comes to beauty standards. If you want to know how you can achieve Jaehyun-level charisma, click here to read all about his style!


Irene – Red Velvet


And finally, we couldn’t fail to mention Irene from Red Velvet. Her face is one of the most symmetrical and beautiful in Korea, which keeps her among the idols that best fit Korean beauty standards.


Korean Fashion Trends - Irene from red velvetKorean Beauty Standards can be very toxic and harmful to follow, even for Koreans. However, you must know them to understand why many idols are harshly criticized for their appearance. Either way, there are healthier tips and tricks you can follow to improve your exercise habits and skincare routine. So subscribe to the Korean Fashion Trends newsletter to receive notifications of our updates. Also, follow us on Facebook, Instagram, X, Pinterest, YouTube, Spotify, TikTok, and Twitch to be part of our community. See you in the next blog post!


Korean fashion is affordable even for those on a tight budget! You just have to click here! That way, you can find discounts on Korean fashion and beauty that YesStyle has for you. Shop here and be a Korean fashionista without breaking the bank.

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